Are you using engagement scoring in iMIS? Are you curious about where to start or looking for recommendations on how to use it? iMIS engagement scoring is an excellent way to get gain insights and start to develop key actions with regard to your members, donors, and constituents. 
 
Our engagement expert Beth Arritt, will be talking through what is engagement scoring, how to use it and where to get started. This is a virtual networking session and includes a combination of presentation and a chance to connect and share with your iMIS peers.

Beth Arritt, Higher Logic  

Beth Arritt is the Association Strategist for Higher Logic. Her marketing experience encompasses more than twenty-five years of marketing strategy and member/customer engagement in various industries, including puzzles and games, training, education and aviation.
In addition to marketing, Beth has worked in event management and web development, wearing a variety of hats in different positions. She has also been an adjunct professor of marketing at Marymount University in Arlington, Virginia.
Beth received a Bachelor of Science degree in Merchandising from James Madison University, a Certificate in Event Management from The George Washington University, and a Masters of Business Administration/Marketing from the University of Phoenix. She has earned numerous awards for her marketing, including two Top Digital Marketer of the Year awards.